Yes, they misspelled fashion. But that became the inspiration for this teaser! As soon as I realized I had an “F” and a “U” in the title of a show that was all about “disruption,” I knew I had to go there. Julia Fox and company definitely push the envelope, so it became an easy decision to push the creative in a similar direction. I’m very glad it all turned out, and I’m especially proud of the way this piece finished up.

