Digital advertising is the name of the game these days. I've been working on more and more things in the digital space, and here's is one of them. This instagram spot was created for "American Assassin" to coincide with the big fight - Mayweather vs. McGregor. Aka "The Biggest Fight in Combat Sports History". And even though I didn't make as much money as Mayweather(1oom!) or McGregor(50m!), I was thrilled to work with The Refinery on this one... and as you'll see the movie is a fun, action/thriller. I expect we'll be creating more and more and more spots for those tiny screens in your hand moving forward, and I can see there's gonna be a lot more creative freedom... so yeah!!
