The "Hot in Cleveland" radio spot was a finalist for two Promax awards... Program Promotion Radio Spot, and especially gratifying, Copywriting for a Radio Spot. It won GOLD in the Copywriting category and I couldn't be more pleased! Honestly, this was a project which I wasn't so initially excited about, but once I realized we could just toss aside rules and get away from the feel of "sitcom" - it was a blast. No offense to Cleveland. I've only once driven through there. I don't really think it smells like tires, just playin' on the stereotype!! I'd like to thank Steve Jacobson and World Wide Wadio for including me on this project, and of course, Betty White.
