The plot for the new movie Obsession is pretty simple. A young man, “Bear,” wants his crush to fall for him. Unfortunately, he does it with the help of a “One Wish Willow” - a novelty toy that grants one wish when you “snap” it. And obviously, because it’s a horror movie - really bad things start to happen. Like, really, really bad things. But getting to create a commercial (+ a jingle!) for the “One Wish Willow” was really, really awesome! We went through a number of different angles and jingle styles, calling upon vintage commercials like Kit Kat and Menthos. Ultimately though, the vintage Folger’s commercials seemed to capture the right “vibe.” If you listen closely, there are some slight similarities to “the best part of waking up” … but more importantly, we created a product commercial that made people go WTF is this??? For the record, the “One Wish Willow” is NOT a real product. Please watch responsibly. *Special thanks to my friends at Grandson for letting me be part of the fun!
